The Usability Booster - the add-on for AdWords optimizers

Every AdWords manager dreams of tools that can make their daily work easier. With the Usability Booster, this wish comes true. This practical add-on, available for Chrome, Firefox, and Opera, significantly improves workflow and makes daily work with the AdWords interface more efficient. Let's take a closer look at this handy helper.

How to install the Add-On

The Usability Booster is available on this page and can be activated in a few steps. Once you have correctly installed the add-on, a colorful icon will appear in the top right corner of the header on your AdWords account page.

Fig. 1: (This icon appears after correct installation)

Clicking on the icon opens the user settings. Here you can, for example, directly turn the booster on or off. We will go into more detail about the other settings and features in the next section.

Fig. 2: (Overview of user settings)

Features of the Usability Booster

The Usability Booster enhances the clarity of your AdWords account. For instance, you can display various KPIs (Key Performance Indicators) in different colors. Each color has a specific meaning; for example, red values symbolize the costs of campaigns, keywords, etc. Meanwhile, the green background shows conversions. The colors are automatically assigned and currently cannot be selected manually.

Marking multiple rows made easy

With the add-on, you can now click anywhere in the row to select the checkbox in the front and mark the row. Marking multiple rows is also quick and effortless. To do this, hold the Shift key and move the mouse up or down. Conversely, rows can be deselected by holding the Ctrl key and moving the mouse over them.

With the mouseover function, you can now directly see which value belongs to which campaign, ad group, or the appropriate keyword, without having to click forward repeatedly.

Fig. 3: (KPIs are displayed in different colors in the account)

Make your AdWords account clearer

Additionally, you can enlarge fields to view the content more clearly. This is particularly ideal for creating new ads and entering sitelink texts. Often, the fields into which the text/link is inserted are limited in size, forcing you to inconveniently move the mouse back and forth to get an overview. Thanks to this useful tool, these fields are expanded and designing becomes more straightforward.

Keywords just the way you like them

With the Usability Booster, it is now much easier to add keywords and negative keywords from the search query reports. Previously, keywords were always adopted as broadly matching in the first step. Only in the next step could you adjust the keyword options. Thanks to the add-on, you can now change the keyword options for all or selected keywords at once with a single click.

Excluding negative keywords is now significantly easier as well. Previously, Google offered the option to exclude the entire unsuitable search query as exact matching. This restriction is now removed.

In most cases, you only want to exclude a specific part of the word group and assign a different option to it. The Usability Booster provides just this possibility. The tool places 4 buttons next to the input fields, with which you can set the keyword options.

Hold down the ALT key and double-click on a word, and the words to the left and right of it will be deleted. Conversely, Ctrl + Double-click deletes the selected word.

You can also edit the keywords themselves with a mouse click. This allows you to add or completely remove quotation marks and brackets.

Fig. 4: (Settings options for keyword options)

What we can do for you

Thanks to the Usability Booster, we can manage your AdWords accounts even more effectively. If you need support in the AdWords sector, contact internetwarriors GmbH. Our certified AdWords experts are happy to assist you.