More revenue with Shopping campaigns – Optimizing the customer journey (English)

Petar Rismondo will show you how to structure your ad campaigns for the win, regarding your highest grossing products and their respective margins. This will make sure that your adspend goes to the best-selling and most lucrative products.

He will teach how to optimize even more by analyzing the assisted contribution (and spend) of shopping per product in each sale. Competitor data and prices are also taken into account and analyzed to determine how they affect revenue and sales.