The Planner for Display Campaigns – Effectively Manage Your Google AdWords Campaigns

After we've already highlighted the benefits of the Keyword Planner to you, we would now like to introduce its counterpart in the display sector. As an Account Manager, you are aware of the situation: you plan a display campaign and would like to get a forecast of your campaign performance in advance. This is exactly where the Display Campaign Planner helps you. With Google's useful tool, you can freely search for ideas for your campaigns, suitable keywords, placements, and other targeting methods to optimally manage your campaigns and achieve the best possible performance.

To use the Display Campaign Planner, you need a Google account. In the next step, you need to create an AdWords account or log into your existing AdWords account. After successfully logging in, you will find the Display Campaign Planner under the "Tools" tab.

The Tool's Features

The Display Campaign Planner offers various options for planning your campaigns. With the "Search for new targeting suggestions based on a word group, website, or category" feature, you can enter your interests and the target page and set up campaign orientation and bid type. Furthermore, it is possible to retrieve data and forecasts directly.

Fig.1: Display Campaign Planner Options

Identify Targeting Ideas

After entering your information, you can retrieve ideas for ad groups or placement ideas. The Display Campaign Planner presents you with content for different ad groups. Each of these ad groups contains relevant targeting options. Additionally, you receive information about the devices used, age, and gender of the users.

Fig. 2: Ad Group Ideas

Under the tab "Individual Targeting Ideas," you will find suggestions for keywords, interests, topics, placements, demographics, and remarketing. You can sort the targeting options by impressions per week, cookies per week, past CPC, and relevance.

Fig. 3: Individual Targeting Ideas

If you find a keyword, topic, etc. interesting, you can add it to your plan with the button in the right column and then directly insert it into the campaign.

Fig. 4: Plan Overview

In this example, we have added an ad group with 14 topics to the plan. If you now click on "Set Bid and Budget," a forecast for the selected targeting option will be generated.

Retrieve Traffic Forecasts

After creating your plan, you can now set your maximum CPC bid or daily budget. The forecast can be based on a weekly or monthly basis and shows you the anticipated number of impressions, clicks, cookies, etc. The forecasts and statistics are based on the available network inventory of the Google Display Network.

Fig. 5: Forecast Plan

What We Can Do for You

With the help of the Display Campaign Planner, you can gather inspiration for new targeting possibilities and receive a suitable forecast for your campaigns.

If you need support in the area of AdWords, contact the internetwarriors GmbH. Our certified AdWords specialists are happy to help you further.