Blog Post
Social Media
Zacharias
Zawierucha
published on:
23.03.2017
Facebook Blueprint: Become a Facebook Advertising Expert
Table of Contents
With Facebook Blueprint, the social media giant offers an e-learning platform where anyone can train and become certified as a Facebook advertiser. The certificate confirms your expertise in social media. In a very competitive market, this represents a competitive edge.
To this end, Facebook offers online marketers free training methods in various modules. Here you can learn the craft of being a Facebook advertiser or simply improve your social media skills.
From E-Learning to Certification
The program offers different courses from beginner to "Best Practice" for advanced users, tailored to the individual's level of knowledge and thus aligned with the different skills of marketers.
Fig. 1: Blueprint Courses / Source: Facebook Blueprint
The courses vary slightly in structure. Typically, they are structured as follows:
Introduction
Specific Knowledge
Step-by-Step Guide
Knowledge Assessment/ FAQ etc.
The courses provide a good overview of advertising opportunities on Facebook. However, they do not replace the experience one gains in day-to-day business. Only through actual campaign optimization can you see what works well and how your target audience responds to your ads.
To always stay up to date, you should engage with online marketing colleagues or find information on relevant blogs (allfacebook.de, thomashutter.com/).
The Blueprint Certificate
Since September 2016, there is the official "Blueprint Certificate." This tests Facebook business knowledge through an exam. It aims to establish a new standard of professional expertise recognition for Facebook advertisers. The certificate includes a verifiable digital badge that you can display on your website, blog, or in your signature.
Fig. 2: Facebook Blueprint Certificate / Source: Facebook Blueprint
What Does the Exam Look Like?
The exam is divided into two modules/certificates:
Facebook Certified Planning Professional
This encompasses the ability to successfully plan Facebook advertising campaigns. The candidate should possess the following core competencies:
Managing Facebook Pages
Target Audience Engagement
Best Practices
Understanding of the Range of Facebook Products
To receive the certification, two exams must be completed:
Facebook Certified Buying Professional
For the certification, you should have the following skills:
Managing Facebook Pages
Setting Advertising Goals
Creating and Managing Facebook Ads
Evaluation of Advertising Measures
Overview of Facebook Pixel
Product Catalogs
To receive the certification, two exams must be completed:
The Exam Process
The exams are scheduled and conducted online through the testing provider Pearson VUE. This means that the exam is not "always available", but must be planned beforehand. You can do this here.
The exams are supervised online, meaning you must be alone in a room. Once the exam has started, no aids can be used, and the exam tool will deactivate the computer's internet.
To successfully pass the exam, at least 700 points must be achieved in both exams. The number of questions varies between 50 and 60. The exam is scheduled for 75 minutes. The exam can be retaken after 30 days, but the same costs as the first attempt will apply.
The exam is designed for marketers who already have about six months of experience placing ads on Facebook. To get an overview of the possible exam questions, you can take a "practice exam".
The certificate is ideal for those who want to stand out from their competition and deepen their expertise.
What Can We Do for You?
Interested in running ads on Facebook to increase your brand awareness? Contact us and we'll work with you to develop a strategy to effectively reach your target audience.
