Organic lead generation with the search engine YouTube

YouTube is the second largest search engine in the world, right after Google. A good reason to take a closer look at YouTube in the organic area, with a focus on lead generation.

In this masterclass, the SEO expert Nadine Wolff will take a look at the Customer Journey and illustrate the strategically important role that the YouTube channel can play for companies. It's not just the design and quality of the videos that are crucial for good visibility.

To fully leverage its potential for lead generation, the YouTube channel and video content should be properly aligned with each other. Continuous optimization of the channel and videos also plays a central role.

Speaker: Nadine Wolff