The Future of Tracking: Master the Change - OMR Masterclass
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Cookie banners, data protection challenges, and ad blocker technologies have resulted in us capturing less precise data than ever before. However, the real earthquake is yet to come: In the second half of 2024, Google will completely disable the use of 3rd party cookies for the Chrome browser. This means the tried and tested tracking technology is definitively dead.
How can we continue to collect data in a data protection-compliant manner in the future while simultaneously managing effective performance marketing campaigns? You'll find the answers to these questions in this Digital Masterclass.
Speaker: Johannes Stabel
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