Do you hear the signals? Interpret the signals correctly with lead scoring and generate more leads.
Digitalization doesn't stop at acquiring new customers. Many companies are therefore asking themselves what potentials lie in digital lead generation. It is essential to consider the entire lead funnel.
Zacharias Zawierucha demonstrates in the masterclass how micro conversions can be used to track the various steps of the lead funnel in a practical way. Using a lead score, it is illustrated how the lead steps can be weighted and utilized in campaign optimization. Campaigns can thus be aligned to a 'Lead ROAS'.
Speaker: Zacharias Zawierucha
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